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By Susan Gunelius, About.com Guide to Web Logs

Blog Sponsored Reviews - How to Make Money and How to Make the Right Choices

Tuesday September 9, 2008

Blog sponsored reviews are a quick and easy way to make money blogging. In simplest terms, you sign up with a sponsored review site or pay you to blog site, and (depending on how the site you sign up with works) you either apply for open posting opportunities or wait for advertisers to contact you and offer you opportunities. You're paid when you publish a post that meets the requirements of the offer. Pay can range from a few dollars to hundreds or thousands of dollars. Of course, the highest paying opportunities are typically reserved for the most popular blogs, but even a small blogger can make some money from sponsored reviews and pay per post opportunities. In fact, niche sites can do quite well from them.

The concern with sponsored reviews comes from search engines such as Google, Yahoo! and MSN who equate them to paid text link advertising in that most include a paid link back to the advertiser's website providing the advertiser with an aritificial boost in incoming links. More links equals a higher page rank and higher ranking in keyword searches, but search engines don't like those incoming links to be artificially inflated. Therefore, publishers and advertisers are often both penalized for participating in paid text link advertising, even in the form of sponsored reviews and pay per post activities.

There are ways to participate in sponsored reviews and avoid a search engine penalty. Make sure you understand how the process works and weigh the pros and cons before you publish sponsored posts. You can follow the links to learn more about sponsored reviews, sites that pay you to blog, and something called the "NoFollow" tag which can help you avoid search engine penalties from paid posts and links (if the site you sign up with allows them).

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