Technorati Latches onto Twitter to Regain Relevancy with Twittorati

There was a time when Technorati was the blog tracking and search tool of choice. A lot has changed in the past couple of years, and now Technorati has taken a backseat to the new cool crowd -- led by Twitter. In an attempt to become part of the "in" crowd again, Technorati has launched what it calls "where the blogosphere and twittersphere meet" -- Twittorati.

Truth be told, Twittorati isn't much more than an aggregation of Twitter feeds from the primary authors of Technorati's Top 100 Blogs -- determined by Technorati's authority ranking system. Unfortunately, the Technorati authority system doesn't carry the weight it once did. Frankly, until Technorati can deliver relevant search results, I think they've lost focus with the introduction of Twittorati. Fixing the core product would probably be a better strategy then trying to ride Twitter's coattails.

Your thoughts?

Learn more about Technorati:

• Understanding Technorati Terminology
• Tutorial: How to Search Technorati to Find Blogs
• Tutorial: How to Claim Blogs on Technorati
• Directory of Blog Search Engines