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Susan Gunelius

Google Penguin Update Targets Spam

By May 3, 2012

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Last week, Google rolled out the Google Penguin update, which featured an update to the search algorithm that should help identify and penalize websites that use spam techniques to get higher search rankings.

For example, keyword stuffing, duplicate content, and other techniques that are intended to circumvent or slip through cracks in the Google search algorithm are coming under fire with the Google Penguin Update.

Google has been fighting this type of spam for years, but the Google Penguin update is expected to reduce rankings for sites that are violating Google's quality guidelines, so user searches yield more relevant and useful results.

You can follow the links to learn some useful SEO tips, mistakes to avoid, and tricks to increase your Google search traffic organically.

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