Price is often a concern for bloggers. Blogger.com is completely free to users. All of the features and services available through Blogger.com are offered free-of-charge to all users.
While Blogger.com is offered to users for free, there is a small catch. Blogs created with Blogger.com display a bar at the top of the page with the Blogger logo and links to other blogs. Those blogs might not be appealing to you and may not be appropriate for your audience to link to. It's not impossible to remove this bar, but it can be difficult if you're not technically savvy.
A key advantage in choosing Blogger.com as your blogging software is its versatility. Bloggers are not limited in the amount of traffic or storage space their blogs generate and use, and bloggers can create as many blogs as they want. Bloggers who use Blogger.com also have the ability to manipulate the templates available to them in order to create more unique blog themes.
Since Google bought Blogger.com, new features are introduced frequently such as the integration of Google's Picasa service to make posting of photos easier than ever.
Many bloggers love Blogger.com because it automatically integrates with Google AdSense, so bloggers can earn money from their blogs from day one. Additionally, Blogger.com users can edit their blogs' codes to include advertising from other companies as well.
Ease of Use
Blogger.com is often referred to as the easiest blogging software to start a new blog and the easiest to use for beginner bloggers, particularly when it comes to publishing posts and uploading images. Blogger.com also offers a wide variety of features. Unlike other blogging software programs where additional features are available at an extra charge or through external upload (which can be confusing for beginner bloggers), Blogger.com gives users easy access to the tools they need to customize their blogs to meet their needs.
While Blogger.com is easy to use, it does cause frustration for some users. Blogger.com is notorious for having system outages when bloggers cannot access their blogs. These outages can go from minor inconveniences to major problems depending on the purpose of your blog and your need for a certain amount of up-time.
Unfortunately, a Blogspot extension has come to connote an amateur blog. Professional bloggers or more experienced bloggers who want to use Blogger.com as their blogging software often choose to use a different blog host which allows them to choose their own domain name without the Blogspot extension.
Blogger.com is a great option for beginner bloggers looking to get a blog launched quickly at no cost with a wide variety of features and the ability to include advertising to earn money from their blogs.