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5 Online Marketing Essentials for Your Blog

Online Marketing Basics to Increase Traffic to Your Blog


Online marketing is an important part of increasing traffic to your blog and developing a successful blog. You might already be doing some of the online marketing activities that drive traffic to your blog without even realizing it, and if you're not, now is the time to get started. Review the five online marketing essentials described below to make sure you're doing the right things to grow your blog and reach your goals. Follow the links for details and additional tips.

1. Optimize Your Blog

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Your blog should be optimized to ensure it's well-designed and coded for the best user experience. Follow the most important blog design tips, be sure to keep your site uncluttered, and make it easy for people to learn who you are with an informative About page and get in touch with you through a Contact page. Furthermore, make sure page load time is as fast as possible, use a reputable blog host (if your blog is self-hosted), and avoid blog design mistakes that can turn visitors off before they read your content. Use a blog design checklist to ensure your design is optimized.

2. Publish New Content Frequently

A stagnant blog won't get much traffic. Instead, publish new content frequently which gives people more opportunities to find your blog through Google searches, social sharing, and so on. Learn more about blog posting frequency.

3. Write Better Content

Work to improve your blog writing by learning to write great blog posts and great blog post titles. Focus on providing high quality content that increases organic Google search traffic to your blog rather than relying solely on search engine optimization tricks to drive traffic. Use a blog post checklist and title checklist to ensure your content is as good as it can be and never sacrifice quality for search engine optimization. Learn how to write a blog people want to read.

4. Make It Easy for People to Find Your Blog and Your Content

If you build it, they probably won't come. You need to make sure your blog and your blog posts are easy to find by sharing them with your own audiences across the social web and making it easy for visitors to your blog to share posts that they like with their audiences. That means you should be visible and active on social media sites and provide one-click sharing buttons on all of your posts, so people can instantly share links to your posts on Twitter, Facebook, LinkedIn, Google+, Pinterest, StumbleUpon, and so on. Also, make it easy for people to subscribe to your blog's feed, and consider syndicating your blog for more exposure.

You should also work on building backlinks to your blog. These are incoming links from other websites and blogs. High quality sites that link to your blog can help indirectly increase Google search traffic to your blog, because Google makes the assumption that a high quality blog wouldn't link to another site unless that site offers good content. Therefore, Google ranks sites with a lot of authoritative backlinks higher in search results than sites with fewer authoritative backlinks. By interacting with people on social media, connecting with online influencers, and writing guest blog posts, you can increase backlinks to your blog.

5. Test Promotions

Blog promotions can be very effective in driving short-term traffic to your blog. That means few of the visitors who come to your blog in order to take advantage of a promotion are likely to return. However, you can test blog promotions on your blog and analyze the results to determine which work best in terms of helping you reach your short-term and long-term blogging goals related to traffic and audience development. Blog contests are one of the most popular blog promotions. They're easy to develop, promote, and track, and people love them.
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