1. Take a Stand on an Issue that Matters to Your Blog AudienceControversy almost always leads to discussion, so be brave and take a stand on an issue that matters to your blog audience. Make sure that issue is relevant to your blog topic, and take the time to write a thoughtful blog post that explains your reasoning in detail. Be sure to promote the blog post after you publish it to drive traffic to it. Chances are high that someone will find it and feel compelled to respond if they strongly agree or disagree with you. It's a great way to jumpstart a conversation, and people who strongly agree with you might discover that they really like what you have to say and become loyal readers of your blog.
2. Write about Celebrities in Your Blog PostsPeople are passionate about celebrities, particularly the celebrities that they really like or dislike. Just take a look at any celebrity blog and you'll see the huge number of comments published on posts. Be sure to only tie celebrities into your blog posts that are actually relevant to the blog post, your blog topic, and your blog audience. That level of passion can turn into a lot of blog comments.
3. Ask Questions in Your Blog PostRather than simply stating facts, ask questions to encourage people to share their own opinions through comments on your blog posts. Some people might not think you want to hear from them if you don't specifically ask them to post comments on your blog posts. This tactic is particularly successful when you ask people to share their personal and professional expertise in your questions.
4. Hold a Contest
Blog contests are great short-term blog marketing tactics because they instantly increase blog comments if you require that people post a comment on the contest post in order to enter the contest. Most of the people who post comments on contest blog posts are unlikely to return to your blog later, but some of them will. That's great news for your blog, but a simple trick can help to turn those one-time comments into a larger blog discussion that helps to build your online community.
Rather than requiring people to simply post a comment to the contest blog post in order to enter, require that they leave a more detailed comment in the contest entry rules. Adding subjectivity to the entry comments makes people publish more meaningful and interesting comments that can spark deeper conversation. These conversations can extend beyond the single contest post. You can also require that they find a post in your blog archives that they like and leave a comment on that post, too. This gives them the opportunity to find more of your great content, which increases the potential that they'll share that content or return to your blog in the future.