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On-Page SEO Checklist for Bloggers

Simple Steps to Increase Search Traffic to Your Blog


There are many SEO tips and SEO don'ts that you should make a habit of following in your daily blogging activities. To make things even easier for you, use the on-page SEO checklist below to ensure every post and page on your blog is optimized for search engines so you can increase search traffic to your blog.

Create a Relevant Title Tag with Keywords

The title tag is one of the most important on-page SEO elements, so don't miss it. The title tag is the snippet that describes your website and appears at the top of a web browser when a person visits your blog. Try to start your title tag with your most important keyword phrase, and if possible (without sounding like you're just stuffing keywords) include one or two secondary keywords. Never duplicate words in your title tag. It's better to stay short and relevant. The title tag content appears in search results, so you want it to be succinct and useful. Keep it under 70 characters.

Create a Useful Meta Description that Includes Keywords

If your blogging application, theme, or template allows you to modify the meta description text, then you should write a concise description that not only describes your blog but also includes your most important keyword phrases. Never stuff the description with keywords. Instead, only use them when it's natural to do so. You get approximately 150 characters before Google and other search engines will cut it off, so use as much of those characters as you can to provide a full description of your blog.

Use Keywords, Header Tags, and Internal Links in Your Content

Your content should always sound natural, meaning keywords and links included for SEO should always come secondary to high-quality content. However, you can create content that sounds natural and is optimized for search. Identify your target keyword phrase, and use it no more than four times on the page. Your content should always be original and use H1 and H2 header tags to not only make content easier to read visually but also to help search engines identify important parts of your content. Whenever possible, include your keyword phrase in the header tags to show its importance. Finally, be sure to include internal links with keywords used in internal link anchor text to help search engines identify the linked page as being relevant to that keyword. Just don't use too many links in your content.

Use Alt-Tags and Filenames for Images that Include Keywords

When you upload images to your blog and insert them into a page, be sure the filenames are relevant to the image and include keywords whenever possible. Again, don't stuff keywords, because that does more harm than good. Also, make use of the Alt-Tag, which is the text shown when an image cannot load in a visitor's browser. Google crawls Alt-Tags, so image SEO helps your on-page SEO efforts, too.

Write Content with a Word Count that Search Engines Can Crawl and Index

Try to always create high quality content and your search traffic will rise organically. You can help the process along by making sure the content on each page of your blog is long enough for search engines like Google to crawl and appropriately index. That means you should try to write content that is more than 250 words. It's also impossible to effectively use keywords in content that is shorter than 250 words.

Remember, quality always trumps quantity for long-term, sustainable, organic blog growth, but your on-page SEO efforts can help speed up the growth of search traffic to your blog.

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