You spend a lot of time writing and publishing content on your blog, but did you know there are things you might and might not be doing that could be putting all of that work at risk? How would you feel if you logged onto your computer one day, navigated to your blog, and found that it was gone? What if one day you stopped getting any and all traffic from Google searches?
These scenarios could happen to you if you aren’t taking the necessary precautions to protect your blog. Below are five actions you can take to reduce common risks and disasters that bloggers could face if they’re not diligent.
1. Do Regular Backups
Do you backup your blog on a regular basis? If not, you’re at risk of losing your entire blog. Any number of factors could cause irreparable harm to your blog, but if your blog is backed up on a daily or weekly basis, then the damage won’t be hard to fix. You can restore your blog to exactly (or near exactly) how it was before the catastrophe occurred. Use a blog backup tool
to set up automatic backups of your blog right now.
2. Maintain Your Blog’s Security
If your blog isn’t secure, then at anytime, it could be hacked, infected with a virus or malware, or covered with spam. There are individuals, organizations, and bots that crawl the web looking for websites and blogs to take over and corrupt. This is particularly important for self-hosted blogs. For example, if you use WordPress.org
as your blogging application, you should make sure your WordPress security measures
are always up-to-date to reduce your blog’s hacking risk.
3. Don’t Be a Spammer
For most bloggers, the majority of their blog traffic comes from Google search. What if your blog suddenly stopped getting Google search traffic? It can happen if Google believes that your site is guilty of publishing spam content or participating in spam activities. Be sure you don’t make any SEO mistakes
that could get you labeled as a spammer. Once Google blocks your blog from its search results, regardless of whether or not you’re actually guilty of spamming, it can be extremely difficult and time-consuming to get your blog back in.
4. Make Blog Maintenance a Priority
Always install WordPress, theme, and plugin updates in a timely manner. Updates typically include improved security features, bug fixes, and improved compatibility and functionality. If you forget to install an upgrade or simply choose not to install an update, your blog could be at risk for security breaches or it might just stop working completely. For help, review the ten WordPress maintenance activities
you should do to keep your blog running smoothly.
5. Keep Paying for Your Domain and Hosting
If you use your own domain name
or third-party web host
for your blog, then you need to manage your domain name and hosting account renewals to ensure they don't lapse. If your domain renewal and hosting accounts aren’t set up for automatic renewal, go and set them up right now. Don’t just rely on receiving an email reminding you that your domain or hosting account is about to expire. What if the email doesn’t get through to you? What if it isn’t sent to you at all? If you forget to pay for your domain name and hosting account, your blog will disappear one day when either one expires. Taking a minute to set up automatic renewals for both will make sure this nightmare scenario doesn't happen to you.