If you learn to write great blog post titles, you'll inevitably increase traffic and click-throughs to your blog. That's because the best titles effectively pique people's curiousity and make it very difficult for people not
to click through and read the complete blog post. You can write great blog post titles if you follow the three steps to write blog post titles
and lean the secrets to writing blog post titles
that get clicked. Once you understand how to write great titles, use the 10-point checklist below to ensure the titles for all of your blog posts are the best they can be.
My blog post title is specific.The best titles promise something specific to the audience and the content of the blog post delivers on that promise. For example, the title of this article specifically promises a 10-point checklist that will help the reader write the best blog post titles possible, and that's exactly what the reader gets.
My title tone matches my audience's expectations.The best titles speak directly to the audience the blog post is targeted to by using words and a style that the audience is comfortable with and expects. With that in mind, make sure your blog post titles are written in a tone and use language that your target audience will respond to positively.
My title uses action words.
The best titles don't bore the audience. They excite the audience, energize the audience, and motivate the audience to click and read more. Avoid writing in the passive voice
in your blog post titles. Instead, write in the active voice
and compel the audience to take action by clicking and reading more.
My title is unique.The best titles don't sound like every other post title on the blog where they are published (or on other blogs and websites). Instead, the best titles differentiate the content from everything else the audience can find online and make the audience believe that the blog is the place to get the type of information your title promises.
My title piques the audience's interest and makes them want to learn more.
As mentioned briefly above, the best titles pique the audience's curiosity and make it very difficult to not
click through and read the complete blog post. Think of all of the places where a person could come into contact with your blog post title and need to make a decision whether or not to click through and read your post. They might see your title in a Google search results list, on Twitter
, on Facebook
, in your blog's feed
, on a social bookmarking site like StumbleUpon
, and more. Your title needs to pique their interest enough that they'll feel compelled to click through no matter where they see it.
My title makes it clear who the intended audience is.The best titles make it obvious who the content is for so people who click through and read the content are the people who will enjoy it and benefit from it the most. These people are your target audience and they're most likely to enjoy your content, share it with their own audiences, and become loyal readers of your blog. They're extremely valuable to your blog's success, so directly address them whenever you can within your titles.
My title is easy to understand.The best titles are concise and eliminate fluff and extraneous details. Get to the point because few people have time to sift through clutter, even within titles, to attempt to decipher your title in order to decide to click and read or not.
My title is useful, interesting, or meaningful to my audience.The best titles offer a benefit that is useful, interesting, or meaningful to the audience. In other words, the audience knows from reading the title that they will benefit from taking the time out of their day to read the blog post.
My title is not deceptive.The best titles do not use bait and switch techniques that suggest the audience will get something different than the content of the blog post will deliver.
My title includes keywords.
The best titles include keywords
to increase search traffic to the blog, but those keywords are only included when they sound natural within the title. In other words, keywords and search engine optimization
are important for blog growth, but you shouldn't jeopardize the quality of your blog post titles by insisting that they need to include keywords. If keywords don't sound natural in your post title, don't include them.