A blog editorial calendar
is a great tool to keep you organized and make sure you publish new content consistently. For team blogs
that are written by multiple authors, an editorial calendar is even more important. Following are the key steps you can follow to create your own blog editorial calendar. Remember, there are no strict rules to how you create or use your blog editorial calendar. As long as your editorial calendar is a tool that helps you manage your blog content and improve consistent publishing, then keep using it!
1. Identify Your Blog Post Publishing Schedule
When will you publish new posts on your blog and how often? In other words, will you publish a new post every day of the week or just Monday through Friday? Will you publish a post once per day or more frequently throughout the day? You need to determine your blog posting frequency
strategy before you can create your editorial calendar. Once you know which days each week you want to publish new content and how often each day, you can create slots for that content in your calendar.
2. Identify the Post Categories You'll CoverThe next step is to identify the broad buckets of content that your posts will cover each week. Use your blog categories as the basis for this step, and determine which categories you'll cover with new content each week.
3. Identify the Types of Posts You'll Publish
There are a wide variety of types of blog posts
you can write to cover your various categories and to keep your blog posts fresh and unique. Publishing the same type of post over and over can get boring, so identify which type of post would be best to cover each broad topic. You can use lists, how-to posts, interviews, question and answer posts, quick tips, reviews, images, link roundups, news flashes, polls, series posts, long feature articles, and so on.
4. Identify the SEO Keywords You'll Focus On
The next step is to identify your earch engine optimization (SEO) keywords
, and match them up with your broad category buckets and post types. Ideally, each post should be optimized for one of your keyword phrases. Depending on your SEO strategy, you might want to bump this up higher in your steps.
5. Identify the Specific Post Topics You'll Write AboutOnce you've nailed down your post category buckets, types, and keywords, you can choose specific post topics to write about. For example, if you write a blog about parenting infants, you might want to cover a broad category bucket such as "feeding" on Monday with a list post targeted to the keyword of "baby bottles" where you identify the ten best disposable baby bottles. Alternately, you could write a review post of a particular type of baby bottle to fill that content slot.
6. Identify the Contributors Who Will Write Each PostIf your blog is written by multiple contributors, you need to identify which contributor will write each post. Each post in your editorial calendar should be assigned to a specific writer with a specific deadline attached to it. As your blog grows, your editorial calendar might grow to include even more details for writers such as post titles, length, links, resources, quote sources, and so on.
7. Identify How Each Post Will Be Promoted
The best editorial calendars include a section for post promotion and tracking. Identify who is responsible for promoting each blog post, how each post will be promoted, when it will be promoted, and how its performance will be tracked. Some of these items might already be part of your separate blog marketing plan
, but if they're not, make sure they're addressed in your editorial calendar. Using this information, you can learn which posts your audience responds to the most, which posts get the most traffic, which titles are clicked most frequently, and so on. All of this information can help you continually improve and grow your blog.