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Interview with Entrecard Founder and CEO Graham Langdon
How to Use Entrecard to Market Your Blog

By , About.com Guide

Entrecard adds value to users by including features like forums and the Entrecard Shop. Could you describe these features and how they benefit bloggers?

Ok so there's the social network aspect to our site. It includes the forum, where people talk to each other, your favorites (which other members can see from your profile), your news feed (which shows you all the recent activity of your favorites), and the message system. The more active you are on the social network, buying ads, talking in the forum, favoriting people, and such, the more visible you and your blog will be on Entrecard, and you'll have built a great support network for your blog.

The shop, as I've mentioned before, is a blogger to blogger marketplace. Bloggers list their services for sale, services such as blog reviews, SEO consultations, eBooks, and more. Every seller in the shop accepts only Credits, which drastically expands the options available to you in spending your credits.

For bloggers who are skeptical of joining another ad network or social network (or similar website community), answer this question they are likely to have, "Why should I add another widget to my blog, especially since it doesn't generate income directly?"

  1. Because it will soon generate income directly. Plenty of people out there want to buy Entrecard Credits, but we can't sell credits to them because inflation will rise out of control So, what we've done to allow bloggers to make money with Entrecard, is build a credit exchange where they can list their own credits for sale, and others can buy them. It's all handled through paypal and we just take a small percentage of the transaction.
  2. Because traffic is money. It's a simple fact that the more traffic your site gets, and the higher your Alexa rank is, the more revenue you'll be able to generate from your blog through any number of money-making programs. And Entrecard has turned out to be an exceptional way to generate a significant amount of traffic.
  3. Because Entrecard Credits are becoming the currency of the Blogosphere!

Finally, many bloggers have issues with widgets slowing down their sites or advertising opportunities causing their Google page rank to drop. How does Entrecard ensure to users that pages will load quickly and search engines will not penalize them by installing the Entrecard widget on their blogs?

Entrecard has never, and will never negatively impact anyone's Google PageRank. If anything it has improved many people's PageRank, because a number of bloggers have began linking to their Entrecard Favorites, Entrecard Top Droppers, and Entrecard members in their category.

The widget can not be seen by search engines. It is pure javascript which goes completely under search engine radar, so no matter what the rules are, you'll never get penalized by a search engine for using it.

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