Most people are familiar with the big names in social networking, but there are actually many social networking sites that you can join to directly and indirectly promote your blog and drive traffic to it. Some social networking sites are popular across a broad global audience, but others appeal to smaller niche audiences or specific regions of the world. Read on to learn where you can join the conversation, build relationships, and promote your blog to grow your audience.
With over 350 million users around the world, Facebook is by far the most popular social networking site. You can read my overview of Facebook to learn more as well as my list of 10 ways you can use Facebook to drive traffic to your blog. Also, be sure to add your blog to your Facebook profile! You can even join or start a Facebook group to promote your blog. The possibilities are endless!
With over 75 million users, LinkedIn is the most popular social networking site for business people. It's a great place to network with business people and even promote your blog. Be sure to read my overview of LinkedIn as well as 10 ways you can use LinkedIn to drive traffic to your blog for all the details.
MySpace has lost some of its popularity in recent years, but it's still one of the biggest social networking sites with over 130 million users. In fact, it's become an important site for musicians. If you blog about music or entertainment, MySpace could be a great marketing tool for you. You can learn more in my overview of MySpace.
Bebo is popular among a broad audience of over 117 million users. It's a great social network to join to market your blog and drive traffic to it.
Friendster has fallen out of popularity in the United States but it remains very popular in Southeast Asia with over 90 million users. Depending on your blog's topic and desired audience, this could be a good niche social networking site for you to join.
Orkut is owned by Google and boasts over 100 million people, primarily in India and Brazil. If your blog would be interesting to those audiences, then Orkut could be a good place for you to get involved.
Hi5 is used by over 80 million people. It's most popular in India, Mongolia, Thailand, Romania, Jamaica, Central Africa, and Latin America.
Over 30 million people participate in the conversations, groups, and sharing that happens on Last.fm. If you blog about music, this is a perfect social network for you to join and promote your blog.
BlackPlanet markets itself as "the largest black website in the world." With over 20 million users, the site has a huge African American audience that could be the perfect fit for many bloggers.
Netlog has over 70 million users, primarily in Europe, Turkey, the Arab world, and Canada's Quebec province. Netlog focuses a lot on localization and geotargeting, which could be very useful to some bloggers.